Get Smoooth.
ROLE Creative Lead, Copywriter
YEAR 2019
Klarna is making banking and shopping smoooth. To manifest this and to break the brand into new markets, we enlisted the smooothest person around to speak for us. We started by changing his name, crowning him Smoooth Dogg, had him create a line of Smoooth Dogg products for Klarna and ended up with him investing in the company.
Awards & Honors
Gold // International, 100-wattaren Effectiveness Award 2019
Gold // Businesses, 100-wattaren Effectiveness Award 2019
Gold // Winning Hearts, Youtube Works Award 2020
Silver // Integrated, Guldägget 2020
Silver // Effectiveness, Guldägget 2021
Silver // International, Strategy Awards Sweden 2020
Nominee // General websites, Webby Awards 2019
Nominee // Consumer, 100-wattaren Effectiveness Award 2019
Nominee // International, Spinn PR Awards 2019
Featured in Forbes, CNBC, Aftonbladet, Breakit, Elle Magazine, The Drum, Campaign Magazine and Adage, among others.
