Zamsung

Samsung Nordics struck up a collaboration with the Lion himself, Zlatan Ibrahimovic, and wanted to showcase him alongside their products. Now, this was just after he had done a series of big, epic spots together with other brands, where he played just that part – the larger-than-life, serious Lion. So instead of the epic serious spot we'd already seen him in, we flipped it on its head and wrote 19 five-second ads with him letting out his tongue in cheek-side.