The Rag Bag
ROLE Creative, Copywriter
YEAR 2015
The Rag Bag gives every purchase the opportunity to do good by using something every shopper has in its hand: the shopping bag. Instead of letting it go to waste, we use it to empower brands and consumers to make a difference. This is how a simple shopping bag can help you do good through sustainable fashion.
Awards & Honors
Grand Clio // Design, Clio Image Awards 2015
Grand Clio // Public Relations, Clio Image Awards 2015
First Prize // Creative Marketing Effectiveness, New York Festivals 2015
Gold // Intellectual Property/Product Design, The One Show 2015
Gold // Innovation, Eurobest 2015
Gold // PR, Eurobest 2015
Gold // Direct, Guldägget 2015
Gold // Direct, Golden Key Awards 2015
Gold // Retail Invention, Adweek Project Isaac Awards 2015
Graphite Pencil // Sustainable Packaging Design, D&AD 2015
Silver // Design, Eurobest 2015
Silver // Alternative Media, Guldägget 2015
Silver // Design, Guldägget 2015
Silver // Creativity Award, Golden Key Awards 2015
Silver // Experiential & Shopper Marketing, Epica Awards 2014
Silver // The New, 100-wattaren Effectiveness Award
Bronze // Design/Collateral Design, The One Show 2015
Wood Pencil // Innovative Packaging Design, D&AD 2015
Wood Pencil // Sustainable Product Design, D&AD 2015
Merit // Design, Brand Identity, The One Show 2015
Merit // Design, Design for the greater good, The One Show 2015
Merit // Design, Design for the greater good, The One Show 2015
Merit // Design, Package design, The One Show 2015
Finalist Award // Avant-Garde, New York Festivals 2015
Finalist Award // Direct, New York Festivals 2015
Finalist Award // Direct, New York Festivals 2015
Finalist Award // Public Service Announcement, New York Festivals 2015
Finalist Award // Public Service Announcement, New York Festivals 2015
Finalist // Retail, Echo Awards 2015
Shortlist // PR, Eurobest 2015
Shortlist // Direct, Eurobest 2015
Shortlist // Promo & Activation, Cannes Lions 2014
Shortlist // Direct, Cannes Lions 2014
Shortlist // Direct, Cannes Lions 2014
Shortlist // Eco-Design, London International Awards 2014
Featured on Huffington Post, Plaza Magazine, Nylon Japan, PSFK, Springwise, Cap&Design, in Glamour Magazine, Women’s Wear Daily, Dagens Nyheter, Svenska Dagbladet, on Swedish National Radio P1 and at Tedx.
