Soundtrack Sweden

Music help define the feel of a place. So what is the right soundtrack for the right place? Together with Spotify, mobile phone services provider Telia created Soundtrack Sweden – a service that let's you put soundtracks to all of Sweden. By connecting Telia's mobile phone coverage to Spotify's music catalogue and Facebook Places you could put songs to places, and listen to songs near your current location, using your mobile phone. TVCs and billboards led to the campaign site where you could browse the complete map of soundtracks, or get packaged deals of mobile phones and subscription plans from Telia.